Shots from the road by Joachim taken in Toronto and all the way up to the Bruce Peninsula National Park, while shooting our third Raze Sports collaboration (our first freelance project) with Mounir and Milan that was officially launched today. The series was something that had been on our mind since the beginning of our Atelier Munro endeavours in the context of the NHL in 2022 and after finally getting it done became our undisputed favourite campaign to date: presenting Mark Giordano, Andrew Mangiapane, Ty Dellandrea and Zach Hyman as 'The AM Team'. Taking the concept of the tunnel fit, that has been part of the NHL's culture for only a few years now (which we spoke about for the campaign with Sportsnet culture journalist/host Donnovan Bennett), and perfecting it to present the brand's three main made-to-measure fabric categories: the (seasonal) Fall/Winter 2024 Signature Collection, the (permanent) 365 Essential fabrics collection and finally a special AM Team capsule collection with perennial styles for classic and casual items out of the offering. [ Continue reading ]

Shots from the road by Joachim taken in the Swiss ski resort of Zermatt and up the Alps towards the Matterhorn, while shooting the Atelier Munro Fall/Winter 2024 Signature Collection. Like the former Signature Collection, we collaborated with Wendy on photography and Milan returned doing the film. Having officially launched last month, the series marks our changed roles in relationship to the brand as it is the final project while operating in-house. The campaign is shot in a wonderful chalet overlooking the iconic village in the south of Switserland. From outside, architect (amongst other things) Heinz Julen’s creation very much appears to be another traditional wooden cabin, but once inside, the 300 sqaure feet loft shows an elegant clash of concrete, steel and glass. The loft also formed the perfect base to move up the mountains, first overlooking Zermatt and finally all the way towards the Matterhorn where we set up for a full day of shooting in the sun. [ Continue reading ]

During the pandemic, in search of more togetherness, we collaborated with Jordi Carles Subirà and started a little online network which we named Together&. In the last few months, we evolved a few elements in this endeavour to explore if there's a real potential to upgrade it to a proactive professional network for collaboration and co-creation. Our end goal would be to actively assemble like-minds, in search of resonance between people, projects, products and (freelance) client work. At this point it still lives mostly online, but it will break out of that digital domain more and more in the future to come. For our first (network-only) edition released under the label, we connected the exceptional bio-dynamic Vineyard Dassemus with artist Andreas Samuelsson’s stripped-down essence. [ Continue reading ]

Everything starts with an idea. In our case sometimes thought over too long (Chris) and sometimes done with impetus (Joachim). But when we meet in the middle, we are just about moving at the right speed for both of our liking, all of the time. We knew that for a while now, so this comes as a no brainer - for us at least. As mentioned early this year, some major changes were upon us, and here we are. We are "officially" launching our creative brand consultancy Another Everything. [ Continue reading ]

Shots from the road by Joachim taken in the Greater Los Angeles area while shooting the Atelier Munro Spring/Summer 2024 Signature Collection with Wendy and Lenny in January of 2024, which officially launched last week. The location for the shoot was a most elegant work by American architect Michael Sant, sitting atop the Santa Monica Mountains. The glass-box building is a short 45-minute drive from Venice that can host up to 8 people, 4 in the main house and 4 in the annex beside it. We made this same drive daily out to the canyonside in Topanga, California for our 2-day shoot, photographing around every corner in and outside of the impressive property for the campaign, and everything else while being on the road. [ Continue reading ]

When we travelled to Pitti Uomo 105, in January of 2024, we once again asked photographer Keng Perreira to capture the style on the street. See here our personal favorites, which were partly published by the Dutch magazine ModMod in their issue #5. [ Continue reading ]

In Wim Wenders’ extraordinary 2023 film Perfect Days the viewer witnesses the life of a Tokio public toilet cleaner portrayed by an excellent Kōji Yakusho. In the entire film the character is questioned only once about his job by his estranged sister. Not with disrespect for the profession, but rather suggesting that in another life his interests were completely elsewhere. But what at that point the viewer knows, but she doesn't, is that his heavily routined life interweaves those interests with doing his job. Everything the character does is done with the same dedication and respect. His routines offer a pretty effective guideline through the chaos, while in the dedication behind his actions lays the purpose to give it all some meaning. A centered life, clearly rooted in the Japanese tradition. Giving us some new perspectives on what knew all along. [ Continue reading ]