Everything starts with an idea. In our case sometimes thought over too long (Chris) and sometimes done with impetus (Joachim). But when we meet in the middle, we are just about moving at the right speed for both of our liking, all of the time. We knew that for a while now, so this comes as a no brainer - for us at least. As mentioned early this year, some major changes were upon us, and here we are. We are "officially" launching our creative brand consultancy Another Everything. [ Continue reading ]

When we travelled to Pitti Uomo 105, in January of 2024, we once again asked photographer Keng Perreira to capture the style on the street. See here our personal favorites, which were partly published by the Dutch magazine ModMod in their issue #5. [ Continue reading ]

In Wim Wenders’ extraordinary 2023 film Perfect Days the viewer witnesses the life of a Tokio public toilet cleaner portrayed by an excellent Kōji Yakusho. In the entire film the character is questioned only once about his job by his estranged sister. Not with disrespect for the profession, but rather suggesting that in another life his interests were completely elsewhere. But what at that point the viewer knows, but she doesn't, is that his heavily routined life interweaves those interests with doing his job. Everything the character does is done with the same dedication and respect. His routines offer a pretty effective guideline through the chaos, while in the dedication behind his actions lays the purpose to give it all some meaning. A centered life, clearly rooted in the Japanese tradition. Giving us some new perspectives on what knew all along. [ Continue reading ]

Wrapping up another year with our annual Another Playlists and Another Gift Guide. With all the things we (would) love to buy and all new music we love to listen. [ Continue reading ]

During Pitti Uomo 104, we collaborated with Clayton Chambers' weekly newsletter Sprezza and Mitchell Moss' blog Menswear Musings to host an intimate Atelier Munro dinner at Trattoria Coco Lezzone with some of our favorite people from the fashion industry. What a night it was, we loved every second of it! [ Continue reading ]

When we travelled to Pitti Uomo 104, in the Summer of 2023, we asked photographer Keng Pereira to capture the style on the street. See here our personal favorites, which were partly published by the Dutch JFK Magazine in their issue 102. [ Continue reading ]

When looking back at 2022, it is safe to say that reading David W. Marx’s excellent 'Status and Culture’ was among the most cathartic experiences. Marx’s elaborate observations on how culture moves through society is both enlightening and confronting. Reading his immaculately formed thoughts about the world we live in, granted us new perspectives on our own behaviour. Both as a consumer and an active participant and observer of culture as as whole. It has a been a rather strange year of (post-)pandemic life, the third half following those two earlier exceptionally strange years. Marx’s book offered some fundamental clarity about the times we live in. And what we strive for in the coming year(s) of the Another Something macrocosm. [ Continue reading ]