A year ago Pim de Graaff, an Amsterdam-based freelance copywriter, launched Nothing, a 2.6 x 2.6 x 5.1 inch piece FSC of certified wood with a matte black finish, each handmade and with a unique number, that intends to remind people to enjoy everything they already have, which from quite some perspectives can be seen as everything. The product went viral with posts on blogs like PSFK, Fast Company and swissmiss, which helped Pim to sell hundreds of Nothings this year. His wish was to sell a Nothing to every continent, in which he almost succeeded, with the exception of Africa. To finish the project in style, this Christmas Pim launches his final ten pieces of Nothing in a limited all-white edition, with the revenues of the final batch, no. 351-360 to go to Oxfam which fights poverty worldwide. [ Continue reading ]
From the idea that some of us have everything, Pim de Graaff, an Amsterdam-based freelance copywriter created Nothing. His Nothing is a piece of wood with a matte black finish that intends to remind people to enjoy everything they already have, which from quite some perspectives can be seen as everything. The idea of Nothing emerged from Pim’s observation of people around him that have everything they need, including himself. Pim: “Year after year we don't know what to ask for a birthday gift and many of us are searching for the thrill of tomorrow or the meaning of life.“ [ Continue reading ]
When two amazing people get together, their potential impact grows and the world changes shape. A great initiative to connect remarkable individuals to seed inspiring and unexpected introductions. ‘By/Association is for people who want to make their lives, ideas, and networks richer by meeting other remarkable people. It’s… [ Continue reading ]
I just found this interesting share on Issuu. It is one of the most comprehensive studies on luxury ever undertaken. Done by atelier. [ Continue reading ]