Zermatt diary
Shots from the road
Shots from the road by Joachim taken in the Swiss ski resort of Zermatt and up the Alps towards the Matterhorn, while shooting the Atelier Munro Fall/Winter 2024 Signature Collection. Like the former Signature Collection, we collaborated with Wendy on photography and Milan returned doing the film. Having officially launched last month, the series marks our changed roles in relationship to the brand as it is the final project while operating in-house. The campaign is shot in a wonderful chalet overlooking the iconic village in the south of Switserland. From outside, architect (amongst other things) Heinz Julen’s creation very much appears to be another traditional wooden cabin, but once inside, the 300 sqaure feet loft shows an elegant clash of concrete, steel and glass. The loft also formed the perfect base to move up the mountains, first overlooking Zermatt and finally all the way towards the Matterhorn where we set up for a full day of shooting in the sun.
For the (first drop of) Atelier Munro Fall/Winter 2024 campaign see here >