Last week, we found ourselves in awe of more than just the clothes (again) when visiting the Parisian showroom of Satisfy. It even brought back some memories from the last ten years. It must have been early in 2016 when we first discovered a new—and, in our eyes, unmissable—running brand, one with a totally unique approach and aesthetic. As with everything at that time, it happened by chance, on the internet. In the landscape of running brands back then, Satisfy was unprecedented. In that first period, they weren’t even being sold at running retailers, despite the technicality of their products, because what they offered didn’t aesthetically fit the familiar (and, frankly, boring) profile. But as they quickly grew in prominence, thanks to contemporary fashion boutiques like colette and Opening Ceremony that decided to carry them, they single-handedly shook up the rules of the specialized market from the outside. [ Continue reading ]

Before our little hiatus, we shared the incredible ITEN, one of the Distance book series, by Thibaut Grevet. It portrays one of the world’s most emblematic locations related to running and its culture. The first volume of this collection was devoted to the mythical village of Iten in Kenya. A new publication takes us all the way back, now through the lens of photographer Anne-Sophie Soudoplatoff, who shot the ‘Home of Champions’ for Asics. A beautiful series of abstract, poetic images. Capturing team spirit in vivid colours. [ Continue reading ]

Last year the Paris running shop Distance published their first book called ITEN by photographer and artistic director Thibaut Grevet, with the aim to produce a singular vision of some of the world’s most emblematic places related to running and its culture. Earlier this year they published their second book, now in collaboration with photographer Wendy Huynh. A beautiful hardcover with 170 pages filled with images shot on Reunion Island during the incredible Grand Raid or Diagonale des fous. We asked Yoann Wenger from Distance for a little Q&A with Wendy on how the book came about. [ Continue reading ]

More than ten years ago we were proud sharing and selling the first issue of INVENTORY magazine; ‘a curation of Ideas in Product, Craft & Culture’ by Ryan Willms. The magazine was published for years, gained a big international following and with that knowledge of culture Ryan created a solid practice of brand building and design, collaborating with the likes of Stüssy a.o. After a few years of refuelling and redefining the self and well-being Ryan is back with Into the Well, ‘a platform for connection and learning to live in harmony’. With an online publication, newsletter and a podcast together with Sean Hotchkiss it’s becoming an interesting landing point to guide you through contemporary mindfulness, movement and well-being. We asked Ryan for a little intro, his favourite run and the latest books to read. [ Continue reading ]

For the 11Stranden Tocht, a 60km run along 11 beaches following the Dutch coastline, we are making a long sleeve performance shirt to raise money for the Dutch Heart Foundation.
For this one we’ve teamed up again with Lennard Kok to create a special artwork to accompany the quote by meditation teacher and long distance runner Sri Chinmoy. The shirt is brought to you by Office of Information, supported by Tenue de Nîmes and printed on a high quality performance shirt from Patagonia. [ Continue reading ]

As my focus is shifting towards running (while training for my first ultra marathon), my colleague Thomas showed me the Distance shops in Paris and Lyon and got totally hooked by what they do, the brands they cary and the projects they initiate. One of these projects is The Distance Book Series by photographer and artistic director Thibaut Grevet with the aim to produce a singular vision of some of the world’s most emblematic places related to running and its culture. The first volume of this collection is devoted to the mythical village of Iten in Kenya. [ Continue reading ]