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Brice Partouche

Talking (sub)culture with the April77 and Satisfy founder

In 2001, Brice Partouche became a prominent name (without ever stepping into the limelight) in the so-called ‘rock era’ of fashion when he founded the Paris-based jeans brand April77. The brand played a pivotal role in bringing the slim silhouette in menswear from the stages of pop venues and runways to the streets of the mainstream. Last summer, Brice launched a new project called Satisfy, this time infusing a fresh cultural elan into the world of performance-oriented running gear. Inspired by Partouche's exciting new endeavor—now with its second collection in stores—we gave him a Skype call (fresh out of the shower after his evening run) to ask about his love for running, the differences between starting a brand now and 15 years ago, and his plans for his subversive new movement in athletic gear. [ Continue reading ]