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Clayton Chambers

On Sprezza's content-activation flywheel

At the end of last year, we sat down with our friend Clayton Chambers to talk about the rise of his inspirational menswear platform, Sprezza, and to hear his perspectives on the state of online content and media. We first connected with Clayton in early 2023, right after he had landed in Amsterdam, where he was planning to stay for a few months. We had discovered his inspiring newsletter sometime the year before. Sprezza had launched as a side project during the pandemic, delivering weekly dispatches of Clayton's (micro-)trend-focused observations, outspoken opinions on style, and his personal tastes in contemporary menswear. In many ways, it reminded us of the blogosphere, translated into today’s digital landscape. A few months after our initial meeting, we collaborated on a dinner activation for Atelier Munro during Pitti 104. Soon after, Clayton’s time in Amsterdam ended, but in the second half of that year, Sprezza really started to take off. [ Continue reading ]