Six months have passed and our good friend Olaf Hussein has returned with a new seasonal offering, which will be available online and in his shop on the Prinsengracht 491 in Amsterdam from today. For his Autumn/Winter 2016 collection, the Amsterdam-based designer takes a trip to the deep South of the United States of America, or more specifically, to the world as portrayed in the iconic moody feature film 'Paris, Texas'. This cinematic masterpiece from 1984, directed by Wim Wenders and shot by Dutch cinematographer Robby Müller, forms the main inspiration for the new seasonal creations. Where Hussein's former collection felt like the conclusion of the starting period of the brand, which asked for the (successful) establishment of his name (literally) — the new collection shows a new kind of ambition in the products being released under the OLAF HUSSEIN label, going beyond the earlier (necessary, no doubt) road of prominent branding into the realm of, what we feel are, interesting contemporary pieces marrying technical features and sharp minimal silhouettes. [ Continue reading ]
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The new seasonal collections are one by one being released these days, and last week our good friend Olaf Hussein also presented his new set of creations. After opening his first flagship store named 'The Fitting Room' in Amsterdam last year, he continues to push the momentum he has created since the inception of the label forward. The new collection, which clearly shows the familiar minimal design elements in its overall aesthetic, allows its wearer to react and adapt to fast-paced modern life through its use of lightweight nylons, wrinkle resistant suiting fabrics, velcro straps and reversible styles. Turning novelty into a tool to express its themes, Hussein also introduces a range of bolder colors in addition to its signature grayscale palette and adapts the new moniker of “OH!” as branding, in line with current streetwear trends and possibly Acne Studios in particular as a great example of elegant implementation of this form of communication. The most striking new item of the collection is The Fundament Sneaker, the brand’s very first foray into footwear - perfectly complementing the apparel - which is available in black and white.
As has been the case for three seasons now, the majority of the just presented collection is available right away. Online, in the physical store at the Prinsengracht 491 and at the select retailers across the globe who carry the brand.
We love how Olaf relentlessly keeps building his brand and collections. To find out where he stands today, we asked him some questions what the new Spring/Summer 2016 collection means to him and how he sees the future for OLAF HUSSEIN. [ Continue reading ]
After releasing a preview in May, our friend Olaf Hussein returns today with the official release of his Autumn/Winter 2015 collection. Through his latest designs, one of the most promising names in Dutch menswear clearly shows his global ambition by moving beyond the foundational inspirations of denim and the Amsterdam heritage, embracing influences from the North and on the other hand the realm of elegant sportswear. Titled 'Ø L Å F' - the moniker which has given the label a growing visibility in the fashion world through the popular caps, socks and recently released graphic tees - the collection embodies an oxymoronic idea of nuanced boldness. Athletic details, combined with a strong black and white color palette and forward-facing materials, exemplify the outdoor world colliding with the inward-bound hectics of a city. With 'Ø L Å F', the brand continues its pursuit of an expressive yet sophisticated aesthetic and doing so in a highly promising way. [ Continue reading ]
After releasing the imagery for the Ø L Å F cap and in full anticipation of our friend Olaf Hussein's upcoming Autumn/Winter 2015 collection he teamed up with photographer Ester Grass Vergara to shoot an incredible editorial highlighting several of the key pieces of the collection, located in The Netherlands at RAAAF's extraordinary Bunker 599. With the upcoming collection the brand is entering the new season with an open mind and sense of adventure. This season the brand stretches beyond its Amsterdam heritage and embraces influences from the north, as well as the outdoors. Combining forward-facing materials with athletic details, Olaf Hussein aims to create a unique aesthetic that feels premium and punctual. The brand has always pursued to walk the oxymoronic line between nuance and boldness, and with this collection that line is getting even thinner. With the whole new sportswear approach added to the Hussein aesthetic we feel the brand has found new angles to continue to be on point and persists in being the most promising name in menswear coming from the Netherlands. We look where Olaf will take his brand in the near future! [ Continue reading ]
After we wrote about the first steps of Amsterdam-based denim label Olaf Hussein at the end of last year, a lot of work has been done by Olaf and his team. They presented their new collection during last Amsterdam Fashion Week and received a lot of rightful positive feedback after participating in the major fashion fairs. With their new collection Hussein en co put the mod back in modern; drawing inspiration from the stylish young men of the late fifties and implementing that within an updated appearance. Nevertheless from their clean aesthetics, to their razor sharp tailoring, traces of the mods can still be found throughout the entire line, mixed with contemporary details like bonded fabrics, drawstring hems and seams sealing tape; Olaf lifts the classic look to the current modern standards. The collection shows character and depth marking a serious step in the right direction for the Olaf Hussein brand, promising great things for the future. [ Continue reading ]
Olaf Hussein is an Amsterdam-based denim label with one clear goal: to produce top quality denim that will remain true to its classic styles while simultaneously incorporating new and modern silhouettes. Subtle luxury and understated items set the tone for the brand. Clean and simple are key elements; design, quality and fit are closely connected. With this clear concept in mind, the aim is to present a collection with a classic aesthetic, but still with a modern attitude. [ Continue reading ]
With the release of the imagery for the Ø L Å F cap one of the most promising names in Dutch fashion at this very moment, Olaf Hussein, presents the first sneak peek at the new upcoming Autumn/Winter 2015-2016 collection, which was shot on location in Los Angeles by photographer Violette Esmeralda. While at first the waterproof fabric creates a clean and technical aesthetic, the branded velcro strap shows another side to this headwear piece as a clear sign to become part of the street style in Amsterdam and beyond. With its nuanced bolder look, the Ø L Å F cap has set the tone for what’s to come, which seems to be another ambitious move forward for the Amsterdam-based label. As the cap is created from a waterproof rubber fabric, the Ø L Å F cap, at first sight, stands for the familiar clean aesthetic, but at the same time evokes curiosity how technical innovations continue to become part of the collection, which were first to be found within last year's first full range by the label. As for the cap, as stated by our friend Olaf himself: wear it as you please, as long as it’s on your head. We highly anticipate the actual collection by the hard working Olaf and his team. [ Continue reading ]