The idea is to die young as late as possible. — Ashley Montagu — Wednesday May 20th — —

I love listening. It is one of the only spaces where you can be still and moved at the same time. — Nayyirah Waheed — Wednesday May 20th — —

“What art does — maybe what it does most completely — is tell us, make us feel that what we think we know, we don’t. There are whole worlds around us that we’ve never glimpsed.” Greil Marcus — Wednesday May 20th — —

Olaf Hussein Autumn/Winter 2015 Preview

After releasing the imagery for the Ø L Å F cap and in full anticipation of our friend Olaf Hussein‘s upcoming Autumn/Winter 2015 collection he teamed up with photographer Ester Grass Vergara to shoot an incredible editorial highlighting several of the key pieces of the collection, located in The Netherlands at RAAAF’s extraordinary Bunker 599. With the upcoming collection the brand is entering the new season with an open mind and sense of adventure. This season the brand stretches beyond its Amsterdam heritage and embraces influences from the north, as well as the outdoors. Combining forward-facing materials with athletic details, Olaf Hussein aims to create a unique aesthetic that feels premium and punctual. The brand has always pursued to walk the oxymoronic line between nuance and boldness, and with this collection that line is getting even thinner. With the whole new sportswear approach added to the Hussein aesthetic we feel the brand has found new angles to continue to be on point and persists in being the most promising name in menswear coming from the Netherlands. We look where Olaf will take his brand in the near future!

Raised in Amsterdam, Olaf Hussein launched in 2010 as a denim label, producing quality jeans that combine modern details with classic essentials. With the last year released third collection, the brand carried the same mindset behind its denim, presenting a full range line, which will be the standard for the years to come.

From the start, Olaf Hussein has had simplicity, quality and fit at its core. With its modern take on the classic 5-pocket style jeans, Olaf Hussein showed a vision for subtle luxury and understated items, something that struck a cord with retailers and press alike.

After the introduction of the label, prestigious stores around the world, such as our own Tenue de Nîmes, Lui’s and 14 oz. started carrying the brand. With the upcoming collection Olaf Hussein is very likely to exceed the momentum he created with his more denim inspired collections, finding his own lane and building his brand globally.

Photography by Ester Grass Vergara.

Make also sure to check out the all new Olaf Hussein website here.