After releasing a preview in May, our friend Olaf Hussein returns today with the official release of his Autumn/Winter 2015 collection. Through his latest designs, one of the most promising names in Dutch menswear clearly shows his global ambition by moving beyond the foundational inspirations of denim and the Amsterdam heritage, embracing influences from the North and on the other hand the realm of elegant sportswear. Titled ‘Ø L Å F’ – the moniker which has given the label a growing visibility in the fashion world through the popular caps, socks and recently released graphic tees – the collection embodies an oxymoronic idea of nuanced boldness. Athletic details, combined with a strong black and white color palette and forward-facing materials, exemplify the outdoor world colliding with the inward-bound hectics of a city. With ‘Ø L Å F’, the brand continues its pursuit of an expressive yet sophisticated aesthetic and doing so in a highly promising way.
Raised in Amsterdam, Olaf Hussein launched in 2010 as a denim label, producing quality jeans that combine modern details with classic essentials. With the third collection in 2013, the brand carried the same mindset behind its denim, presenting their first full range line, which has become the standard for the years to come. After the introduction of the label, prestigious stores around the world, such as our own Tenue de Nîmes, Lui’s and 14 oz. started carrying the brand. With his latest collection Hussein is very likely to continue the momentum of the label, showing a great sensibility for the brand’s potential, continuing to carve out an own lane, both aesthetically as business-wise using the world an his playing field, rather than just focussing on The Netherlands.
For the new release, Olaf Hussein collaborated with photographer Jeremy Sachs-Michaels and stylist Corey Stokes who captured the monochrome collection in front of the colorful climbing walls of The Cliffs in New York City.
The Autumn/Winter 2015 collection is available from today through the online store and at select retailers.