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Journal de Nîmes Nº 12

Last week marked the proud release of  Tenue de Nîmes' 12th printed Journal de Nîmes, with the new issue centered around the theme ’New Vintage’. In the 92 pages we share the brands or products which we feel our kids will be collecting as the ’New Vintage' one day. Starting with fashion visionary Ralph Lauren who founded his beloved ‘Double RL’ brand 1993, after being the first rebel to sell vintage next to his ‘new’ clothing in New York City making him something of an icon for this particular issue. We take you to Mr. Lauren’s most personal archive, which he continues to use to spread his deep love for the rugged spirit of the American West in his full diversity. Furthermore Journal Nº 12 highlights some of the most inspiring brands that successfully used their inspiration of the past into a contemporary collection, which inspire us in everything we do ourselves. [ Continue reading ]

Journal de Nîmes Nº 11

Last week marked the first great release of 2015: Journal de Nîmes Nº 11 was officially launched at Tenue de Nîmes, with many more releases and projects laying ahead in this exciting year. The all-yellow issue resolves around The Future and although this seems the case with every new Journal, feels like another step towards the next level. To tell the story on how we see the future, a narrative was created which examines both past and future, based on the idea that if you want to look ahead, you can not do so without finding the roots from where progression will grow. In Nº 11 the brands are presented, which capture everything that we feel is required to be successful in the 21st century. On the one hand this resulted in a story on one of the biggest brands of the last ten years, Acne, but also Porsche is featured through a story on Ron Dickinson, founder at Singer Vehicle Design shot by Thomas Tukker. Our favorite Hancock is to be found as a prime example of a brand translating traditional techniques to the 21st century and also the first introduction of the Tenue de Nîmes Private Label is here, searching for timeless appeal and quality in all its designs. Our upcoming adventure into the world of optics named Mottainai is also presented for the very first time ever, implementing elements from the past into a futuristic concept. We will dwell on those thrilling projects in the near future, when the time has come, until then enjoy Tenue's exclusive vision for the future. [ Continue reading ]

Journal de Nîmes Nº 10

We are extremely proud to present the 10th issue of Journal de Nîmes, which was released at Tenue de Nîmes last Friday in the midst of the Amsterdam Denim Days. In honor of the denim event, this particular issue was drenched in indigo and might just be our most ambitious magazine till date. The Amsterdam Denim Days, which took place from Wednesday until Saturday, brought the national and international denim community to the city with the highest concentration of denim brands. The event was a collaborative effort of The House of Denim initiative, Modefabriek (Blueprint) and HTNK Fashion recruitment & consultancy and among other events featured the American Kingpins Show, which previously took place in New York, Los Angeles and Hong Kong. Journal de Nîmes Nº 10 features several in-depth stories on individuals and initiatives from the world of denim and some photographic editorials, among which is a shoot giving the spectator a peek into the ever-growing denim archive of Tenue de Nîmes. [ Continue reading ]

Journal de Nîmes Nº 9

Last friday we celebrated the 5th anniversary of Tenue de Nîmes. When we started Tenue de Nîmes in 2008 we could not possibly have imagined where our lovely journey would take us in the following years. Our first Journal de Nîmes presented our Tenue de Nîmes philosophy to the world. And five years later here’s the 10th issue. The 5 Year Anniversary issue. [ Continue reading ]

Journal de Nîmes Nº8

Tenue de Nîmes have released its 8th Journal de Nîmes today: The Made in Europe issue. Two of the many highlights of this issue are a portrait of the legendary French knitwear label Armor Lux  and the interview with Tim Little, Creative Director of British Shoemaker… [ Continue reading ]

Journal de Nîmes Nº5

The new Journal de Nimes Nº5 -The British issue- is officially launched today. Tenue de Nîmes came across so many great things from the United Kingdom recently that we could have easily filled 100 pages. In this fifth release we proudly present an interview with Nigel Cabourn… [ Continue reading ]

Journal de Nîmes

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This morning we received the joyful news that our French Journal de Nîmes Nº4 is officially sold at the Paris bookstore 0fr. Librarie thanks to David Rager. According to Erik at Repeat to Fade, Stockholm stores will follow soon. Have a… [ Continue reading ]

Journal de Nîmes Nº 4

The new Journal de Nîmes just hit the doormat. The French Issue with A Little History of the Shirt, Diptyque, the scent of a destination, The Faces of Neal Cassady by Piet Heijden Hume, the Paris City Report by Luis Mendo, the second part of Shimokita’s Charisma and… [ Continue reading ]

Journal de Nîmes No. 2

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While working on the next issue of Journal de Nîmes (which will be the one year anniversary issue and features a great article about the Japanese fashion tribes, a map of the best places in Tokyo by Luis Mendo and JeanSnow and fantastic work by Thomas Tukker) we finally… [ Continue reading ]

Tenue de Nîmes Pablo Memphis II

After we announced the arrival of the new Tenue de Nîmes jeans last June, today we are ready to share the ‘Pablo’ - created out of a Japanese fabric named 'Memphis Blue' - in all its indigo glory. To fulfill the high expectations, both internally as from the outside world, in the creation of the perfect Tenue de Nîmes denim, before the start of production the roots of sincere quality in denim were researched and found in Italy. Over the course of the past decades the European country has been the unquestionable authority in the production and development of the highest quality jeans and therefore it was decided that the 'Pablo' would be produced by a small factory in Italy, an hour away from Veneto, owned by an Italian family business. The new jeans serve the traditional denim aficionado to all its wishes, being a straight jean with a slightly more relaxed top-block and a slim but easy leg, resulting in a more classic ‘Americana’ model compared to the first jean produced by Tenue; the slimmer - sold out - 'Charles' which preceded the 'Pablo'. If you want to be part of Tenue de Nîmes history make sure to quickly order online or pick one of the 140 pairs up at the stores. Before its too late.. [ Continue reading ]

Tenue de Nîmes Pablo Memphis II Jeans

While researching for Tenue de Nîmes' very own jeans line, one of the most significant conclusions which were drawn from looking back in time was the fact that after more than half a century of denim being an oftenly used fabric in fashion, it has returned to its roots: to serve as work wear. When looking at how people dress themselves, we see denim as work wear for people in advertising, in marketing or for people teaching history at the University of Amsterdam. But also people in finance or lawyers show us that ‘Casual Fridays’ are behind us as the only day for denim, and therefore we were inspired to create a new, smarter denim option to dress for work. To serve just the results of what we found in the research: giving people an elegant and modern garment to wear at work. To read more about our search for the best denim in the world, check out our article on Tenue de Nîmes Jeans in Journal de Nîmes Nº11. [ Continue reading ]

Freunde von Freunden Workplaces

We have a long history (and friendship) with German interview-magazine Freunde von Freunden, and therefore finding Joachim's interview online this morning almost feels like coming full circle. After first writing about Freunde von Freunden as early as 2011 and for instance creating the Another Someting x FvF mixtape in 2012; it is clear to say that it is a very special honor to be part of the Freunde von Freunden Workplaces profiles. On a sunny Saturday some weeks ago, Felicitas Olschewski and photographer Jordi Huisman visited the new studio at the edge of Amsterdam's city center in the historical Nieuwmarkt area - almost feeling like a little village within the village of Amsterdam - in which we find ourselves in a beautiful spot right at the mouth of what becomes the Herengracht canal. The conversation starts at the beginning of Joachim's career, dropping out of art school, the love for collecting, favorite projects that were created over the years and finally the exciting projects that lay ahead. [ Continue reading ]

Pastoe x Tenue de Nîmes

We are very happy to finally share the earlier announced and just released Pastoe x Tenue the Nîmes collection, featuring special denim editions of two Pastoe classics: the FM06 lounge chair and the KM05 stool. The collection is based on the shared love for quality and craftsmanship by both the centennial Utrecht-based company and Tenue. Furthermore the collaboration underlines both companies’ philosophy of using sustainable materials and striving for simplicity, functionality and eye for detail. The FM06 lounge chair will be available in black steel wire with walnut wooden armrests and features a Kurabo-denim upholstered seat and back cushion, which has an exclusive leather patch attached at the side, showing both the ‘Pastoe x Tenue de Nîmes’ logo and its serial number. The KM05 stool also comes in black steel wire and features a detachable Kurabo-denim cushion, also with a leather patch containing the ‘Pastoe x Tenue de Nîmes’ logo. From today, both the lounge chair and the stool are available exclusively in the Tenue the Nîmes stores and online. [ Continue reading ]

l’Equipe de Nîmes

I've been at Tenue de Nîmes from the very first beginning. As the creative partner, I am responsible for the identity of Tenue de Nîmes. This includes the graphic design, the concept of the store's interior and both the prints – the Journal and Nouvelle de Nîmes – we've published. Although I started as a graphic designer, I can't say I still am today. My motto "Creative Direction in Elegant Creativity" is the starting point for everything I touch and work with. Whether it is an exhibition design on the history of jeans in the Centraal Museum, an identity for a series of skin care stores, a national Dutch stamp -soon- or an advertising campaign for a leading baby stroller brand. And even on a personal level, my private collections of vintage denim aprons, antique money bags or Japanese Kokeshi dolls, they're all rooted in this elegant creativity. [ Continue reading ]

Denim Apron

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New brands and new styles hit the online Tenue de Nîmes store the coming weeks and today we did the first photoshoot of the new year. To share a little bit already we hereby show you our buddy Mitch wearing a vintage denim apron full of… [ Continue reading ]

Tenue de Nîmes 2.0

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Extremely proud being a partner, we present you the new Tenue de Nîmes website. The site includes a new blog (a daily update by the name of Journal de Nîmes), a web-shop with most of the products they stock in the Amsterdam based store and all… [ Continue reading ]

A new decade

“What is thought to be the edge is only the beginning.” — Unknown I’m excited! The first post in a new decade, a clean slate, time to think about the future. At this moment Anothercompany is growing into a real studio, into our little workshop in the centre of Amsterdam. [ Continue reading ]

Denise van Leeuwen

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Last issue of our Journal de Nîmes Denise van Leeuwen made this beautiful illustration for us to introduce the Union Special. Last week she updated her portfolio website with a bunch of new work. Enjoy!… [ Continue reading ]