Last week marked the first great release of 2015: Journal de Nîmes Nº 11 was officially launched at Tenue de Nîmes, with many more releases and projects laying ahead in this exciting year. The all-yellow issue resolves around The Future and although this seems the case with every new Journal, feels like another step towards the next level. To tell the story on how we see the future, a narrative was created which examines both past and future, based on the idea that if you want to look ahead, you can not do so without finding the roots from where progression will grow. In Nº 11 the brands are presented, which capture everything that we feel is required to be successful in the 21st century. On the one hand this resulted in a story on one of the biggest brands of the last ten years, Acne, but also Porsche is featured through a story on Ron Dickinson, founder at Singer Vehicle Design shot by Thomas Tukker. Our favorite Hancock is to be found as a prime example of a brand translating traditional techniques to the 21st century and also the first introduction of the Tenue de Nîmes Private Label is here, searching for timeless appeal and quality in all its designs. Our upcoming adventure into the world of optics named Mottainai is also presented for the very first time ever, implementing elements from the past into a futuristic concept. We will dwell on those thrilling projects in the near future, when the time has come, until then enjoy Tenue’s exclusive vision for the future.
While exploring where to find the answers to the question which big brands will succeed in the running century, we looked back in classic Tenue-style finding the brands from the 20th century, we feel that are capable of keeping in tune with the coming zeitgeist. One of those brands, probably the strongest Dutch brand ever created; Heineken is honored with a timeline, marking all the important milestones within the history of Amsterdam’s most iconic brand, that celebrates its 150th anniversary this year. Three generations of Heineken became one of our city’s most important sources of inspiration as far as guts, vision and market upsets are concerned. Beside the stories on all of these exciting and promising brands, some of our favorite topics from earlier editions are brought back, such as the Handcrafted Modern furniture design section and ‘Ten Questions’, featuring ‘explorer’ Arno Twigt, Founder and Director at QuA Associates.
Also to be found in the magazine is our visit to Antwerp, where we visited the lovely Katrin Wouters en Karen Hendrix of jewelry label Wouters & Hendrix, which has been creating fashion-forward designs for a little over 30 years now. One finds the beautiful work of illustrator Mariko Okasaki, who graduated from the Rietveld Academy last year and created the cover illustration and a full spread. Lastly, this 12th issue of Journal de Nîmes marks another important milestone on which we have been working for a long period of time: it illustrates where future of Tenue de Nîmes lays, introducing the first full season of the Tenue de Nîmes denim and apparel brand.
The paper version is available to all our friends visiting the stores! The Journal can be read online here.