Shots from the road by Joachim, taken along the Aegean coast while shooting the Atelier Munro Spring/Summer 2025 Signature Collection with Wendy and Milan in September 2024, which officially launched this week. The shoot mostly took place at a villa with a view of Mount Olympus, where we learned that the sunrises and sunsets in that part of Greece must be among the most beautiful in the world. While staying at a neighboring all-inclusive resort that reminded us of the movie 'Aftersun', it was one of the more streamlined shoots (and the last of its kind) we did for Atelier Munro—thank you to everyone involved! (And special mention to one of our fellowship members, who is currently in a very good position to cash in the favors he's earned with a very, very powerful person.) [ Continue reading ]

One of our favorite discoveries of 2024 was a small brand from the Netherlands called De Dam Foundation. While still in the early stages in terms of the products it has released, it already offers a fascinating perspective on the Netherlands and clearly demonstrates its high ambitions for the future through a sophisticated design language and significant depth in storytelling. In a world full of merch brands, De Dam Foundation strives for something more meaningful. However, being independently run, it can only take a step-by-step approach to reach its full potential. To learn more about this intriguing brand, we sat down with founder John Ro. When we spoke with him, we learned that despite the entirely “Dutch” framework of De Dam Foundation, it was actually created with an outsider's perspective. [ Continue reading ]

Photography and art connoisseur Roderick van der Lee was kind enough to write an introduction for our ANOTHER CANVAS collaboration with Sergei Sviatchenko. Inspired by the fundamental question behind the project, he shared his insights in an essay where he offers his perspective on how images have come to move through culture at the highest possible speed, but not without losing their ability to impact it, one way or another! [ Continue reading ]

What is the residual value of an image shared on the internet in today’s volatile visual culture? This fundamental question served as the starting point for our collaboration with contemporary artist and architect Sergei Sviatchenko, known for his pioneering work in collage—a partnership more than ten years in the making. After producing numerous images while working in-house for Atelier Munro over the past three years, we found ourselves questioning: What truly remains of this work once the images are no longer actively used? And what have people actually seen and will even be remembered? To explore this, we invited Sergei to use our publicly available earlier work as the foundation for a new series of art. For which photography and art expert Roderick van der Lee wrote the introductory essay. [ Continue reading ]

Some shots from the launch of our collaboration with Sergei Sviatchenko; ANOTHER CANVAS, which took place at the Cristel Ballroom Gallery in Amsterdam. A massive thank you for everyone that came out. And an even bigger thank you to Sergei and Roderick for the collaboration on this project that marks the beginning of many new chapters. In the words of Sergei; it is rare to feel a sense of belonging when working with people who are of like minds — this project did just that on different levels. [ Continue reading ]

We’ve known our friend Sergei Sviatchenko for many years, ever since he first reached out to us when we posted about his Close Up And Private in 2009. Over the years, we’ve stayed in touch via the internet. And despite being close to meeting a few times, we had never actually met in person. However, at the end of last summer, we finally found a great reason to collaborate—and as a result, meet in person for the first time. Over the past few months, we worked together remotely on a project that repurposes three years' worth of publicly available imagery we created, allowing Sergei to give it a second life, by creating new imagery with more lasting power—or at least make it part of his incredible oeuvre—while also marking the beginning of a new chapter for us, once again.

But first, to learn more about the artist (and architect) behind the collage imagery and to provide some context on how he became the person he is today, last Thursday we sat down with Sergei in the Cristel Ballroom Gallery, where we would later that day launch our project in Amsterdam. We discussed the different aspects of his career, which spans many decades and took him from Ukraine to Denmark in 1990. Fast forward to later years, when his career received another enormous boost with the emergence of the blogosphere. All the way to now, at the respectable age of 72, with our friend showing no signs of slowing down. [ Continue reading ]

Last week, we found ourselves in awe of more than just the clothes (again) when visiting the Parisian showroom of Satisfy. It even brought back some memories from the last ten years. It must have been early in 2016 when we first discovered a new—and, in our eyes, unmissable—running brand, one with a totally unique approach and aesthetic. As with everything at that time, it happened by chance, on the internet. In the landscape of running brands back then, Satisfy was unprecedented. In that first period, they weren’t even being sold at running retailers, despite the technicality of their products, because what they offered didn’t aesthetically fit the familiar (and, frankly, boring) profile. But as they quickly grew in prominence, thanks to contemporary fashion boutiques like colette and Opening Ceremony that decided to carry them, they single-handedly shook up the rules of the specialized market from the outside. [ Continue reading ]