Talking (sub)culture with April77 and Satisfy founder Brice Partouche
Bringing Cult into Running Culture
In 2001 Brice Partouche became a prominent name (without ever stepping into the limelight) in the so-called ‘rock era’ in fashion when he founded Paris-based jeans brand April77, which played a pinnacle role in bringing the slim silhouette in menswear from the stages of pop venues and runways to the streets of the mainstream. Last Summer, Brice presented a new project named Satisfy, this time infusing a new cultural elan into the perfect, performance orientated, world of running gear. Inspired by Partouche's new exciting endeavor, with the second collection in stores at this moment, we gave Brice a skypecall —fresh out of the shower after his evening run— to ask him about his love for running, the differences between starting a brand now and 15 years ago and what his plans are with his subversive new movement in athletic gear. [ Continue reading ]
Satisfy Spring/Summer 2018 Campaign
Satisfy, our favourite technical running brand, is back with the release of the Spring/Summer 2018 campaign RUN! PUNK RUN! They produced a short film as an ode to punk running. Shot and directed by Magdalena Wosinska, the film follows runner and biker Chase Stopnik through the dystopian outskirts of downtown Los Angeles from the empty concrete basin of industrial Vernon to the Mars-like foothills above the 210 Freeway. [ Continue reading ]
A psychedelic-rock musician turned ultra-runner
We became big fans of Satisfy’s 'subversive movement in athletic gear' after last years interview with its founder Brice Partouche. His mix of cultures reached a new hight with the release of a new film called 'Possessed’. Shot in one of our most favourite places in the world, Joshua Tree National Park, California, the film is directed by Pierre David and Gabriel Novis. It follows Joshua Garrett Grubb, a psychedelic-rock musician turned ultra-runner. [ Continue reading ]
While we are wrapping up 2016, we’re looking back once again to everything we have done with Another Something. Another year has passed in which we shared all of the inspirational things that moved us in the realms of fashion, travel, craftsmanship, creative culture, printed matter, cycling and photography, did some super inspiring interviews and worked on fantastic projects, that are yet to be released. It was the year where we decided to do ‘Less but Better’ and it really worked out! From creating less, but better content with Another Something, to focussing on the things we really enjoy: building brands in the richest way possible. We stepped down as creative partner at Tenue de Nîmes, ended our adventure with Our Current Obsessions and decided to celebrate our collaboration with …,staat in merging Atelier Joachim Baan into …,staat from the start of 2017 onwards. There are also some extremely exiting projects we’ve been working on over the past months, which we’re not yet allowed to share, but can’t until the moment we can in early 2017!
Exciting times are ahead of us! [ Continue reading ]
When we spoke to April77 and Satisfy founder Brice Partouche last October, he promised that the coming third collection of his new subversive movement in athletic gear would embody the complete ambition that formed the incentive to start the new endeavor, launched about a year ago. Despite taking up a rather unique position in the existing field of performance-focussed running apparel from the very beginning, in his own words; the first two collections still missed something, whether that be in the cultural references infused in them or the high performance elements, being as strong a component in the Satisfy products as all the other brands doing running gear.
Like everything else beautiful in life, the next level to be found in the Spring/Summer 2017 collection —in stores very soon— lays in the details, both when it comes to the individual pieces as which ambition the new designs overal represent. The new collection still finds itself aesthetically akin to the earlier designs, but the extreme refinement presents the high future ambition for the brand. With Partouche referring to Martin Margiela as a key inspiration for what Satisfy could be, the way space blankets (used to warm up marathonrunners after the race) have become part of the collection, still fitting the overal punk aesthetic, honors the high stakes inspiration in an ambitious, elegant manner and exemplifies the extraordinary vision where Partouche wants to take Satisfy in the future. (Which can't be said for most people that currently find their 'inspiration' in the work of the genius Belgian visionary...)
We can only look forward where Partouche will take Satisfy, the soon to be released collection can only lead to more greatness, taking up a unique and highly ambitious position in the running universe, which we find a lot of inspiration in and therefore applaud loudly. [ Continue reading ]
In the words of Satisfy founder Brice Partouche; "running is like meditation," which might very well the best medicine to keep your mind in the right place at the moment. In that particular realm, the Nike x Undercover Gyakusou Holiday 2016 collection just dropped as part of the ongoing collaboration between Nike and Undercover's Jun Takahashi, that has entered its sixth year. Each Gyakusou collection builds upon the last, blending innovation with Takahashi’s creative punk spirit and athletic sensibilities. The new collection notably reflects Nike’s approach to transformative design, as select items are designed to reduce distraction by being easily packable. Since the very beginning, Takahashi made the Gyakusou color palette to blend well with both the urban and natural landscape using earthy colors and the traditional colors of Japan, this season also debuting some contrasting colors in the palette. Another first time is the fact that Takahashi features in the lookbook created for the new collection. Next to the photography, an impressive video was additionally produced, in which the Japanese visionary expresses his vision for what he has been aiming to create with Gyakusou in the last six years. Very impressive, if you would ask us. [ Continue reading ]