Although Saint Laurent’s visionary creative director Hedi Slimane left his position six months ago, the design of the just opened second Miami store, immaculately clad in white marble, located within the Miami Design District, seems to indicate that his artistic ghost still lives throughout the brand as it did for many years (until this day?) after he left Dior Homme. And why not, as it brought a distinct new elan to the (Yves) Saint Laurent label, which translated into record sales, a widely recognized brand and some highly inspirational elegant design explorations, particularly in the stores that were opened under the creative directing of Slimane. With Belgian creative director Anthony Vaccarello now responsible, new accents have been formulated in the visual language, steering away from the Slimane signature grunge influences which he mixed with modern rock and roll decadence, but in the design of this new Miami store, the Slimane touch, as seen for instance in the last year’s opened new Parisian Saint Laurent store, feels as strong as six months ago.
Spanning across two floors and encased in floor-to-ceiling glass, the space embodies the Saint Laurent store concept, a modern interpretation of the French Modernist movement of the early 20th century. The minimalist sophistication and iconic Art Deco materials echo the brand’s characteristic aesthetics: floors and walls in white statuary marble and black silk marble, structures in polished brass and extra clear glass, leather and nickel-plated brass benches, and suspended hanging rails. The new boutique offers everything from the YSL universe, including ready-to-wear, leather goods, shoes, sunglasses and jewelry for men and women. The new store will also stock some exclusive items by new creative director Anthony Vaccarello.
All images courtesy of Saint Laurent Paris.
The all new Saint Laurent Miami Design District store is located at 149 NE 40th Street in Miami, Florida. Opened seven days a week from 11:00 — 19:00 (Sunday 11:00 — 18:00).
For all information see here