At this moment I’m on my way to Toronto to celebrate the 175th birthday of Holt Renfrew. A few month back they asked me to create a special design for their Hot@175 Mobile Tour, a cross-country, travelling pop-up shop that will sell exclusively designed, limited edition sweatshirts in celebration of 175 years of style. Six designers from all over the world were asked to join and I was honored to be one of them.
The piece I made was inspired on an old Hold Renfrew brochure cover from 1940. We see a beautiful lady in a fur coat, and just between the word ‘Furs’ and ‘Fourrures’ is this sweet little icon of a small animal. It was very subtile, and probably no one really mentioned it since it was very illustrative and the full attentions was drawn by the beautiful lady, but it was there. That little animal was the inspiration mixed with the roman numerals 175 and two little minks hidden in the illustration.
For this project Joris Bruring and Nils van der Top shot a nice portrait of me, giving a little hint of my inspiration and daily life.
Happy birthday Holt!