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The Tulipe

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One of our favorite perfume brands Byredo opened a pop-up store at St Martins Lane in London last week to celebrate the launch of their new scent The Tulipe. “I have always loved tulips and decided to create a fragrance that spoke of the whole idea of the flower.  To do this I wanted to capture its shy characteristic – and combine that with the expressive physicality it bears.”  – Ben Gorham