The idea is to die young as late as possible. — Ashley Montagu — Tuesday June 21st — —

I love listening. It is one of the only spaces where you can be still and moved at the same time. — Nayyirah Waheed — Tuesday June 21st — —

“What art does — maybe what it does most completely — is tell us, make us feel that what we think we know, we don’t. There are whole worlds around us that we’ve never glimpsed.” Greil Marcus — Tuesday June 21st — —

Norwegian Rain Piccadilly

We have been following Bergen-based elegant rainwear brand Norwegian Rain from the very inception of the label in 2009. Over the years it has found a close following worldwide, both through their ever-evolving cutting-edge collection of supreme quality outerwear and because of their now famous  founders, designer Michael Tetteh Nartey also known as T-Michael and Alexander Helle, being the perfect ambassadors of what the brand stands for, having become street style blogs favorites since they arrived in the menswear world. Two weeks ago, an incredible new chapter started for Alexander and Michael, when they opened their first stand alone store outside of Norway —where they house in hometown Bergen and Oslo— crossing the water of the Northsea landing at an iconic London location, taking a big step forward in their endeavors. Opened on the 11th of June, the 1450 ft2 space houses the entire collection of Norwegian Rain’s iconic rainwear for both men and women including their signature pieces like the Raincho, the incredible Moscow coat and the Warrior. The store will also stock suits, shoes and leather goods from T-Michael’s namesake label, as well as a carefully curated selection of Scandinavian mid-century furniture by Modern Tribute. When in London make sure to step into the elegant universe of Norwegian Rain, and what better place to do so in another city (next to Bergen — the rainiest city of the world) renown for its rain.

Bringing their sartorial take on rainwear with Japanese sensibility, the renowned brand arrives in London on the wave of steady successful international growth and aim to stay put in London for the foreseeable future.

Located in St. James’s London, underneath BAFTA House, Norwegian Rain is well placed amongst London’s sartorial and cultural neighbourhoods of Savile Row, Jermyn Street and Old Bond Street with Fortnum & Mason and the Royal Academy of Arts a stone’s throw away. A perfect environment to introduce the brand to the UK market as well as the international tourist.

Norwegian Rain aims to hold numerous events in the coming months gearing toward their anticipated Autumn/Winter 2016 collaborations with Grenson shoes and Ally Capellino.

Visit the all new Norwegian Rain flagship at St James’s London, 193 Piccadilly.

For more information see here