It’s been a number of years since we have last written about Copenhagen-based creative studio and clothing brand Norse Projects, but with the just released imagery for the Autumn/Winter 2015 collection they really caught our attention. The new lookbook was produced by a remarkble team: consisting of the talented photographers Justin Chung – who we know through his incredible ‘Faculty Department‘ project – and Luke Norman alongside Inventory Magazine’s fashion director – and one of the most inspirational people working in fashion – stylist Stephen Mann. The series puts a clear focus on those elements which Norse has become famous for since its foundation in 2004. The images show the collection’s purist approach along with progressive ideals through the use of aerial lines, soft textures, and subtle details, including technical inspired directional outerwear in soft hues and muted tones. And not just the collection itself stands out, as the series was shot upon the backdrop of another favorite of ours: the workshop of noted Scandinavian furniture design house Fritz Hansen.
Intrinsically rooted in Scandinavia with aesthetics of Danish design, inspired by nature and natural surroundings, Norse Projects advocates simplicity and a minimal approach to design that is timeless in nature.
For the Autumn/Winter 2015 season, the Men’s collection remains true to the tradition of Nordic design applying an exploration of the works and life of the late Vilhelm Hammershøi: a Danish painter who implemented nature, interior, and architecture into his work. Following Hammershøi’s refrainment from bright and loud colors, the collection makes use of muted tones, rooted in a tertial and subdued palette of dried olive, powder blue, and ochre yellow in symbiosis with tones of deep black and broken white. As a complete entity the collection holds everything to please Norse’s growing following, with slight British/sportswear influences being implemented as can be observed throughout minimal fashion these days.
We love this thrilling collaboration between different highly talented creatives – whose work we love and being a great inspiration for us in their specific field of specialism – all brought together into Norse’s lookbook.
The Norse Projects Autumn/Winter 2015 will be available from next week.
For more information and to order online (from next week) see here.