NEW TENDENCY is an interdisciplinary design company based in Berlin. Its portfolio consists of original products and collaborations with selected designers, always following an holistic approach: Products by the design company are characterized by conceptual design, clear aesthetics and functional form, as well as handcrafted regionally. Ranging from furniture to accessories this creative and technical consistency has been awarded with the German Design Nominee 2013 and Interior Innovation Award 2014 (Shift Shelf) and featured within numerous internationally recognized publications and specialist magazines.
In the aesthetically appealing online Journal one can follow the different endeavors by the company. A beautiful example we particularly like is the ‘How it’s Made’ series, which in December portrayed the META side table, which is handcrafted in Germany, as shown in the video created for the Journal. The most important upcoming project, also mentioned in the Journal, by NEW TENDENCY is the presentation of the collaborations with Christian Metzner and Sigurd Larsen during the imm cologne which opens the 13th of this months and runs until the 19th. For the whole catalogue of the products of NEW TENDENCY presented in Cologne see here.
In addition to a Berlin workspace and showroom, NEW TENDENCY’s products are available at selected retailers, institutions and business partners around the world.
The NEW TENDENCY Showroom is located at the Weichselstrasse 22 in Berlin. It is opened Tuesday until Saturday from 12:00 until 20:00. Visit here for more information.