Today a new online store – created by Concern and based on the SUPERMODELS exhibition which took place in the Stedelijk Museum Amsterdam last year – will officially launch for the public under the moniker Dutch Design SUPERMODELS. For the interesting endeavor, clearly inspired by the fascinating exhibition, an exclusive collection of 3D printed miniatures was created to be sold, based on more than 100 iconic Dutch designer chairs. In the collection one will finds designs like the ‘Knotted Chair’ by Marcel Wanders, the ‘Relax Chair’ by Ineke Hans, the ‘Aluminium Chair’ desktop by Piet Hein Eek and some of our favorite chairs every created; the ‘Berlin’ and ‘Crate’ chair by Gerrit Rietveld. If you always wanted to own some of Dutch Design’s greatest heritage pieces, from now on the chance is here to own one of these icons, as a 1:6 miniature that is.

During the festive launch of the Dutch Design SUPERMODELS project, which will take place tonight in the the Experience Center of Designshops in Rotterdam, the first 40 Dutch Design SUPERMODELS are presented in a museum exhibition, often with the original chair placed next to it. On top of the original pieces being on display, a lot of the designers will be present as well; to tell their personal story behind the chairs, making the event a fascinating and above all unique gathering of influential Dutch designers.

Who of these designers will perform the official opening of the exhibition is still a surprise. As that honor goes to the winner of the first DutchDesigners chair dance (or ‘stoelendans’ in Dutch, being a traditional dance losing one contestant in every round being the one failing to sit down on one of the chairs in the middle of the room), which takes place just before the opening.

The Experience Center of Designshops is located at Bergse Rechter Rotterkade 1 in Rotterdam.

For more information  see here.