Some weeks ago I saw a mercedes oldtimer in shiny dark brown and I thought, this is going to be the replacement of the colour black in the luxury world. At James Spotting they’ve wrote down some similar thoughts about the colour black, and how it is fading. Black got posh, cheap, and a very easy way to make something look expensive and exclusive.
‘…Black spawned a revolution in marketing where everything all of a sudden was black this or black that, and while this was once the epitome of success, it’s now seen as remains of a bygone era. Instead customers will look for smarter ways of looking wealthy and affluent by turning to brown instead…’
‘Brown is not only a new concept, but the muted tones of brown also convey a feeling of subdued elegance, a tactful way of exploring the quality of life…’
And he’s making more bold statements.
‘…It’s now also time to forget about the huge slabs of metal poised upon the wrist of many a swaggering man. Gone are the days where the Rolex Yacht Master was an enviable piece of man jewellery, instead the Prince or a simple Datejust is the wrist accoutrement to enjoy. For all the bearers of oversize watches like the Cartier Santos 100, Hublot Big Bang and Audemars Piguet Offshore, use a watch that doesn’t reflect the size of your ego as there must be more you have to offer the world.’