Bradley Wiggins for Fred Perry

While Bradley Wiggins will hit the first mountains during the 10th stage of the Tour de FranceFred Perry released this special collaboration.
Cycling jerseys were standard mod-attire during the early 1960’s, and Wiggin’s collection is inspired by this unique relationship between the sport and Subculture. Initially, the collaboration will launch with one cotton pique, zip neck shirt style in 3 colourways available through Fred Perry shops globally. As Wiggins describes: “My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.” Bon voyage messieurs du vélo!

(The shoot was done in the legendary little cycle shop in Finsbury Park, London, called Sargent & Co. The small cycle shop is a treasure trove of vintage steel frames and parts, offering a full restoration and repair service for vintage cycle enthusiasts.)