When looking back on the last ten years in fashion, there has been one brand in particular that has been consistently performing at the highest level – successfully claiming the position of pushing the envelope, both through their collections as in their communication. A role which seemed rather unlikely when Jonny Johansson and his friends Tomas Skoging, Jesper Kouthoofd and Mats Johansson founded ACNE in 1996 to create a line of jeans for friends and family. The Stockholm-based company produced its first full collection in 1998, and became a separate entity – as Acne Studios – in 2006. Always making bold choices both in their creations as in the new leading endeavors which were started, with the ‘Acne Paper‘ project having a major influence on ourselves. Last week, 19 years after its foundation Acne Studios continues to expand its collections by introducing its first complete eyewear collection, with a focus on color and shape for both frames and lenses – in signature Acne style. Seven styles have just debuted in the 29 Acne Studios stores worldwide, making it another constructive move for the brand to stay on top in the next decade.
We’ve always made eyewear pieces, but never before a full collection. I wanted to introduce new styles, and refine our previous designs, to create Acne Studios Eyewear. For this first collection, I’ve drawn on my role models in music as inspiration and reference – it’s up to the customer to guess who.
Made in France, the sunglasses come with 100% UV protection and are stamped with the Acne logo. The collection offers a specific edit for sunglasses. The futuristic new style ‘Mask’ was worn at the Acne Studios Fall/Winter 2015 show, while the thick-rimmed new style ‘Library’ completed the look at the Men’s Fall/Winter 2015 presentation. Shapes range from the rounded ‘Sigmund’ style, to the oval shaped new style ‘Mustang’, through to the curved lines of Acne Studios’ take on the classic aviator sunglasses. Lens treatments and frame shades are crucial to the collection, such as the yellow lens option with gold frame in ‘Spitfire’, or pink frame combined with transparent pink lens version of ‘Mustang’.
Buy the collection online here.