This month Absolut presented a very appealing limited collection of bottles called Absolut Originality. The elegant collection features four million individually designed bottles, each made into a one-of-a-kind work of art, as they have a drop of cobalt blue infused into the molten glass during production. Following last year’s launch of Absolut Unique, the liquor brand continued in finding an interesting new concept for their next limited edition with the ambition to capture the soul of Absolut, expressing creativity and quality as its cornerstones.
“Absolut Originality presents our iconic bottle in its most classy form to date,” says Mathias Westphal, Global Brand Director at Absolut. “We took inspiration from traditional Swedish glass craft, and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like.” Releasing a drop of cobalt blue into the glass only takes a millisecond. It’s added just as the molten glass goes into the mould at 1100°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle.
Westphal continues: “The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakably Absolut. This classy remake celebrates the original thinking that has always been the Absolut creed and pays tribute to the world’s most iconic vodka,” that was established in 1879 by Lars Olsson Smith in Åhus, Sweden.
Absolut Originality is available worldwide at selected liquor stores.