It’s not that often we feature news from the car industry, but the direction Volvo has taken with its newest car we really love: the Concept Coupé. The concept, which is the first design from Volvo’s new design director, embodies a bold and interesting makeover for the Swedish car brand. The first out of three concept cars points out the new design direction for Volvo. Thomas Ingenlath, Senior VP of Design, says this car manifests that Volvo “will stand out as the calm, confident and naturally powerful challenger.” The Concept Coupé offers new elements to the Volvo brand by merging contemporary Scandinavian lifestyle and design with iconic elements from Volvo’s 1960’s era and the beautiful P1800 in particular. The result is a new aesthetic showing craftsmanship and innovation.
The Volvo Concept Coupé is designed to demonstrate the capability of the new architecture of Volvo: the confident stance, the proportions and the most prominent design signatures. Developed in-house for Volvo Cars only, the Scalable Product Architecture technology liberates Volvo’s designers and engineers from the limitations of previous cross-brand platforms. Ingenlath states:
The new Volvo Concept Coupé reveals how we could shape our cars from now on. Free from the superficial surface excitement of other car brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design.
The concept car also includes a totally new approach to Volvo Cars’ human-centric user experience. A large portrait touch-screen in the centre console interacts with an adaptive digital display and head-up display, giving the driver full control while being totally connected. It allowed the designers to remove traditional buttons and controls, making the interior as clean as possible.
A very promising direction for Volvo with a beautifully designed car as the beginning!