We are major New York City-based ISAORA fans since we found out about their extraordinary rainwear collection, which was released earlier this year. The brand was founded by the very talented Ricky Hendry (pictured left) and Marc Daniels who both were itching to start a new venture in spite of the rather downward economical circumstances when they began in 2009. Although it certainly wasn’t an easy road, in 2013 Ricky and Marc were the winners of the Council on Fashion Designers’ Incubator, “designed to support the next generation of fashion designers in New York City,” signifying both designers’ strong drive and will to succeed in finding strong intrinsic roots to let their brand grow, which was also noticed by the CFDA. In its starting years the brand was sold at high-end boutiques like Barney’s New York and Opening Ceremony, but since two seasons they sell directly to its customer online, with this season as a significant marking point, with the different collections clearly arranged under the monikers Movebetter, Trainbetter, Feelbetter, Staywarmbetter and the extraordinary Staydrybetter collection. Being highly inspired by Ricky and Marc’s beautiful products and bold approach we’ve asked Ricky a couple of question in order to find out what inspires him, both in the past, his work, and in every-day life.
Please introduce yourself.
Ricky Hendry, Co-founder of ISAORA.
Who is the most inspiring person in history and why?
That’s a tough one. In no particular order — Siddhartha, Da Vinci, John Lennon, Steve Jobs and Nelson Mandela.
Who is the most inspiring person in your life and why?
My infant daughter. Every day she is in awe and wonder of the world around her. It’s the same world we all live in, but we los hat sense of it. She reminds me what a miracle and gift life is.
Who do you consider the most inspiring photographer?
I’m a big fan of the work of Tim Richardson.
And the photograph that will always stay in your mind?
Nick Knight’s Yohji Yamamoto shoot from 1986.
Who for you is the most inspiring artist?
Anish Kapoor. I wouldn’t say his work is a source of inspiration as such, but it moves me profoundly.
And what is the most inspiring music?
Totally depends on my mood.
The thing you never go without?
My iPhone. Sad but true.
Your favorite city?
New York City.
Your favorite hideout?
The website you often check?
ISAORA.COM. Mostly to make sure it’s working properly!
The books on your coffee table?
The books on my coffee tabel have been moved out of reach of small hands and replaced with coloring books and sticker books.
The books on your bedside table?
Err.. As of this morning ‘The Very Hungry Caterpillar’ and ‘Elmo’s ABC Book’.
What is your dream?
Sometimes flying, sometimes falling.
What would you do if you could start all over again?
Mostly the same, only this time not get caught.
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