The CUAP T-Shirt

In August of this year our friend Sergei Sviatchenko took his Close Up And Private project, which we’ve appreciated from the very beginning, to a new level by starting Private Classicist. The new label which roots deeply in the vision created through Close Up And Private aims to create a solid range of classic menswear items that verges on pushing the boundaries of current minimalist fashion towards the classic style championed by Sergei himself and his work by collaborating with an international rage of heritage brands and skilled craftsmen. When Private Classicist was introduced at the last Copenhagen Fashion Week, Sergei created a tie and belt. Last week the third staple piece was released in the form of a limited edition t-shirt marked undeniably with the letters CUAP in kobalt blue or white. Inspired by the shirt worn by Paul McCartney on the cover of the US edition of the HELP album and on the other hand Teruyoshi Hayashida’s ‘Take Ivy’ photo trip through Ivy League universities in 1965, the t-shirt forms another elegant step towards a complete Private Classicist wardrobe.

What a father does when his son asks for something to give to his friends as a gift. He thinks for a while, picks up memories from the past and comes up with the idea of a t-shirt, taking shape from The Beatles “Help” (remember Paul McCartney wears one on the cover of the U.S. albums), but the letters are as a year of graduation taken from Teruyoshi Hayashida ‘Take Ivy’ photo trip through Ivy League universities in 1965.

The limited edition handmade silk screened t-shirts are made in an edition of 150 and come in an iconic dark blue color with the mentioned kobalt blue or white lettering stating ‘CUAP’, demonstrating both devotion to time and places of the past, but also connect with the future. The collaborative partner for this project in the Private Classicist series is A-TEX. A leading company in Denmark, supplying various kinds of accessories for the garment industry and also a specialism in labeling and hangtags. Since the company was founded in 1991 in the city of Herning it has grown into a world player, with locations all over the world.

We look forward to more essentials by the master Sergei Sviatchenko.

Buy the first CUAP t-shirt here.