This week, we discovered another very inspirational set of creations that came to life in Paris, when it was presented by the brains behind it; renown creative studio Bonsoir Paris, who shared the extraordinary modular traveling retail cases they have designed for the Dior Homme Made To Order Exotique Collection 2016 two weeks ago on their website. Handcrafted exclusively from different types of exotic leather, the exquisite Dior Homme collection — a brainchild of creative director Kris van Assche — consists of jackets and accessories, and needed a set of traveling cases that would preserve and protect the luxurious collection, while at the same time touch the same level of luxurious excellence and elegantly tease viewers with glimpses of the exclusive creations within. To create something that is safe, refined and has a teasing quality in its design, may sound like worlds apart — by moving into the futuristic aesthetic realm that reminds us of space travel, combined with playfully implementing storage and presentation elements, and maximally using the cosmetic elements of the sturdy materials in the most creative ways, Bonsoir Paris’ work for Dior Homme is among some of the most inspirational we have seen in years.
Light is used as a means of product discovery throughout the entire experience. Each step unveils a new plane of discovery showcasing the meticulous and detail-oriented work of each product. Curiosity is aroused by a breath-like rhythmic light animation pulsating through the sides of each case, drawing viewers’ attention to the hidden leather goods placed on sliders within the structure.
A window in the display’s front layer reveals a hint of the product’s material and pattern. The two-step opening of the cabinet highlights its symmetrical structure . To complete the experience, the display turns into a personal dressing room once the jacket is removed.
Bonsoir Paris is a creative studio that stimulates curiosity in the everyday and makes the impossible seem logical. Working at the intersections of art, science, design and technology, the approach is defined by experimentation and cutting-edge innovation. Combining original thinking with rigorous technical expertise, we work across spatial and object design, photography, filmmaking, live spectacles and consultancy – creating unexpected solutions that captivate the audiences of our progressive clients and partners.
Founded by creative directors Rémy Clémente and Morgan Maccari in 2010, the duo were joined by managing director and photographer Ben Sandler in 2012. Today, the team includes design director Fanny Dora, art director Ophélie Maurus, as well as a strong network of architects, designers, programmers, creative technologists, engineers, and producers throughout Europe and abroad. Some of their recent clients include Dior, Sid Lee, Études studio, Fiorucci, Médecins du Monde, Wallpaper*and mk2.
For all information and more work by Bonsoir Paris see here
For everything concerning Dior see here