There was a time in which we had our eye on Kickstarter way more often then now a days, regularly finding interesting and exciting new projects funded (or sometimes failing to do so; we still can’t believe ‘Under Black Carpets‘ didn’t succeed at that time) through their own community. Recently we have trouble finding the real gems (maybe there are few these days) and our last writing on such campaign or project was the successfully funded, inspirational conclusive book-project by hero Rob Lutter. Recently we finally discovered a new project which came to life through the crowd-funding platform which we really like. Promising London born and bred fashion brand Bethnals was founded by creative product developer and former Topshop denim buyer Melissa Clement in 2013 and raised its proper funding a year later to create a label focussing on basic, fuss-free denim for men and women at a very sharp price-point, that speaks volumes without the need to be loud. Finding inspiration in the cutting edge music, art and fashion scene of England’s capital, there’s a clear Scandinavian influence to be observed in their output as well, with the recently released Spring/Summer 2016 collection showing a maturity seldom seen at brands as young as Bethnals. Keep an eye on this promising name from London.

We are denim perfectionists, always looking for the best quality denim for our jeans. Expect to find well made, premium fabrics cut in simple and modern pieces destined to see you beyond the season ahead.

With the just released new collection, Clement and her small team took another step forward with the brand. Expanding the collection line by line towards a full line of basics blurring the lines between men and women’s items, whether its are jeans, shirts or jackets. We particularly like the jackets, with all of them clearly inspired by and showing some traditional ‘heritage’ elements, yet never falling all the way into that cliche due to their contemporary cuts and overall elegant minimal design. With everything styled on both a man and a woman the unisex quality of all the different pieces is demonstrated elegantly, making us wonder how the scope of the work field for Bethnals will be stretched in the years to come.

Order the S/S 2016 online here