The idea is to die young as late as possible. — Ashley Montagu — Tuesday October 15th — —

“What art does — maybe what it does most completely — is tell us, make us feel that what we think we know, we don’t. There are whole worlds around us that we’ve never glimpsed.” Greil Marcus — Tuesday October 15th — —

I love listening. It is one of the only spaces where you can be still and moved at the same time. — Nayyirah Waheed — Tuesday October 15th — —

Zermatt diary

Shots from the road

Shots from the road by Joachim taken in the Swiss ski resort of Zermatt and up the Alps towards the Matterhorn, while shooting the Atelier Munro Fall/Winter 2024 Signature Collection. Like the former Signature Collection, we collaborated with Wendy on photography and Milan returned doing the film. Having officially launched last month, the series marks our changed roles in relationship to the brand as it is the final project while operating in-house. The campaign is shot in a wonderful chalet overlooking the iconic village in the south of Switserland. From outside, architect (amongst other things) Heinz Julen’s creation very much appears to be another traditional wooden cabin, but once inside, the 300 sqaure feet loft shows an elegant clash of concrete, steel and glass. The loft also formed the perfect base to move up the mountains, first overlooking Zermatt and finally all the way towards the Matterhorn where we set up for a full day of shooting in the sun.

For the (first drop of) Atelier Munro Fall/Winter 2024 campaign see here >