Toronto diary

Shots from the road by Joachim taken in Toronto and all the way up to the Bruce Peninsula National Park, while shooting our third Raze Sports collaboration (our first freelance project) with Mounir and Milan that was officially launched today. The series was something that had been on our mind since the beginning of our Atelier Munro endeavours in the context of the NHL in 2022 and after finally getting it done became our undisputed favourite campaign to date: presenting Mark Giordano, Andrew Mangiapane, Ty Dellandrea and Zach Hyman as ‘The AM Team’. Taking the concept of the tunnel fit, that has been part of the NHL’s culture for only a few years now (which we spoke about for the campaign with Sportnet culture journalist/host Donnovan Bennett), and perfecting it to present the brand’s three main made-to-measure fabric categories: the (seasonal) Fall/Winter 2024 Signature Collection, the (permanent) 365 Essential fabrics collection and finally a special AM Team capsule collection with perennial styles for classic and casual items out of the offering.

For the campaign see here >