Pure tea from around the world, hand-processed using different, traditional production methods, suitable for multiple hot or cold infusions, since its foundation in 2012 the remarkable Berlin-based Paper & Tea and its whole-leaf teas have gained an ever growing following among gourmets and a discerning lifestyle segment with a focus on creativity and healthy living. Up until now, P & T, along with its founder, Jens de Gruyter, have been pursuing their endeavor of promoting and making authentic tea culture accessible to a broader audience from the first Paper & Tea concept store in Berlin-Charlottenburg. The day after tomorrow P & T will open its second store in Berlin-Mitte, the heart of the city, innovatively building on its existing brand philosophy: allowing modern consumers to discover tea through a unique retail experience. The systematic way of presenting products, developed for the original concept store, has been adapted to match the fast-paced environment of the Alte Schönhauser Strasse, resulting in another inspirational store.
We want our new store to engage with its location in Berlin-Mitte. We want it to reflect the pace, style and personality of the people that live here and visit the area every day. Our goal is to adapt to our local environment wherever we are. And retain a certain dynamic, just like our products.
The retail space was built and designed, like the first store, in collaboration with the talented product designer, Fabian von Ferrari. Teas are systematically organized by oxidation; including white, green, yellow, oolong, black, pu-erh and scented and blended teas – and origin along the store’s stunning main feature: a seven meter long tea shelf. The store also features a special section devoted entirely to herbals.
Teas are presented with short description texts that also mention each tea’s aroma notes. Small glass dishes containing the dry tea leaf allow visitors to smell and inspect each tea before buying it. A further section is devoted to P & T’s collection of authentic tea accessories. These are categorized by fluorescent neon lettering into Brewing Serving Storage and Water. The selection of handmade paper products comprises notebooks, greeting cards and original origami accessories. A changing selection of teas will be prepared in the style of gong fu by knowledgeable teaists at the specially developed Tea Bar and handed out to customers, thereby rounding off the unique, sensuous shopping experience.
The new P & T store is located at the Alte Schönhauser Straße 50, Berlin. Open Monday until Saturday 11:00 – 20:00.
For more information and the beautiful P & T webstore see here.