We love the amazing still life campaign featuring Linda Farrow’s Spring/Summer 2014 icons, shot by the highly talented Belgian photographer Frederik Vercruysse in a collaboration with art direction studio Uber en Kosher. Vercruysse is most known for his minimalistic, but highly stylized photography and former collaborations with Filip Dujardin. For the seasonal pieces shot by Vercruysse, Linda Farrow draws inspiration from cosmetic pastels and a new-found love for the eclectic stylish Seventies, creating a diverse and adventurous exploration of fashion eyewear. The constant elements are the hyper-luxe materials including snakeskin and gold, superlative finish and fashion-forward shapes Linda Farrow has become renowned for. The campaign showcases the LFL306 model, crafted from yellow gold and ash snakeskin frame teamed with gold plated lens, and the LFL300, made out of rose gold and its amazing mocha snakeskin frame teamed with a rose gold lens.
Founded in 1970 by Linda Farrow and Julian Jablon, Linda Farrow was a trailblazer within the area of eyewear and became the quintessential innovative eyewear brand of the 1970s and 80s. In 2003, Simon Jablon and Tracy Sedino re-launched the Linda Farrow brand, breathing new life into the label with original designs, vintage edition re-issues, and beautiful collaborations with designers such as Dries Van Noten, Oscar de la Renta, The Row, Matthew Williamson, and Kris van Assche. Ten years on, Linda Farrow has become a top eyewear specialist on the global fashion scene and continues to raise the bar for luxury eyewear.
Frederik Vercruysse is an Antwerp-based photographer. He describes his work as still life photography in the broad sense of the word. Approaching architecture and interior photography form the same angle, Frederik sees furnished spaces as compositions. His aim is to photograph the subject in its purest form, sometimes realistic, often minimalistic, both object compositions and even portrait photography. He has worked for many magazines, among which are Wallpaper, Frame and A Magazine. Other former clients of Vercruysse include Dior Homme, Samsonite and Limited Edition Rugs.
Uber and Kosher is an art direction studio also based in Antwerp. Founded in 2002 by visual artists Deborah Bloemen and Martijn Vogelaers, the studio works within a wide range of disciplines consisting of artwork, creative direction and consultancy for the fashion, music, art and film industry. Their main focus lies in the creation of conceptual imagery and artistic designs. The tangible consistency in their portfolio is the result of an uncompromised emotional selection in clients and projects; a creative luxury that they cultivated throughout the years. All their projects are grounded in the dry minimal Belgian style with a timeless signature, yet never indifferent towards hyper contemporary volatile genres. This particular collaboration with Frederik Vercryssen was an evident symbiose, both were waiting for the perfect project to work on together for a while now, having a similar aesthetic feeling for composition and a shared photographic eye: the beautiful result was created fluently and intuitively.
For more information on and to order the beautiful Linda Farrow collection see here.
For the work of Frederik Vercruysse see here.
For Uber and Kosher see here.