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Libertine-Libertine

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After receiving the new imagery of the Autumn/Winter collection by Libertine-Libertine, a beautiful collaboration between Libertine-Libertine, Sacha Maric and Tom Gottelier, we asked Rasmus Bak to tell a little more.

A short introduction: “Libertine-Libertine was established in 2009, during the long nights of the Danish spring, and is based on a different set of values and  approach to the fashion scene. We wanted to build up a prolific, dynamic & creative platform that could feature a lot different projects ranging from fashion to music & art.  It has been quite a ride since the launch in Paris last summer and we are currently represented in selected stores scattered over 12 countries now.”

Where did the inspiration for the Autumn and Winter collection came from?
“The main inspiration for the collection is drawn from our strong roots in street culture. One of the ambitions was to create a collection that defines an effortless, casual & masculine style on the men’s part whereas the women’s line captures a versatility in style and contains both maritime & casual pieces as well as a darker and more sexy side.”

How was this collaboration with Sacha Maric & Tom Gottelier started?
“For us Sacha Maric was an obvious choice. He is a long term collaborator and a very good friend of ours. He has a very exciting mind, an original perspective on things and is always up for pushing things forward. Furthermore we are fond of the aestetics in his pictures and his perfectionism when he is on set. The current AW10 project was born out of sketches he did late autumn last year and we were immediately drawn towards the playful and determined atmosphere in the ideas. Tom Gottelier has been his intern for a while now and has some really great thoughts and a practical sense beyond this world.”

Sacha Maric shot the first collection, how was it for him to work in this kind of collaboration with an artist like Tom Gottelier?
“No doubt a lot of fun. Those two guys have something great going on and they supplement each other very well. During the process they followed some strange and interesting paths & ideas which could have taken us – and the project – very far out.”

Where they involved in creating the collection as well?
“No, not at all. That’s a work process solely for us.”

Where the first lookbook looked very optimistic and romantic, this one is much more abstract and dark. How is that coming together in the collection?
“That is an interesting perception, definitely the first time I hear that. We did not intend to create a dark mood with neither the collection nor the pictures. On the contrary we wanted to show productivity, passion & determination  – all positive values. It shows in the collection with colourful polka dots, checks & lining details plus the great print series done together with Mathias Høg from Shredsled Society. The first image book we did last summer was  meant to capture the warm feeling that new and uncertain adventures give you, so I am happy to hear you associated it with optimism & romanticism.”

Do you have any special projects and plans on the horizon and any last words?
“Absolutely, we have some fantastic projects coming to life in the spring including the album release of the artist Pantherman – an amazing album associated with the likes of Boards of Canada, Aphex Twin etc. It will be a complete universe that has quite a few things to offer. There is also a few collaborations in Paris & London taking shape these days plus a great dessert shoot in the spring. I am really looking forward to it.”

Libertine-Libertine AW10 Campaign Pitch:
The Libertine-Libertine AW10 campaign was done in collaboration with the very talented photographer & artist Sacha Maric and Tom Gottelier. The project has been under development since autumn 2009 where the first sketches came to life. The ambition was to show passion & determination in a playful universe with the side theme; how to make easy tasks hard for your self. Ex. it takes a wheel barrow full of wood to roll out a simple red carpet, the unbrella chair to keep you dry instead of standing under a roof, a fully ignited jet pack to create the slightest movement & the latter to nowhere speaks for itself. For all the different contraptions only recycled and/or gathered materials were used. Hundreds of pallets and thousands of screws met their faith in the process of making the wooden patch work for the different inventions. 

The project will resurrect in real life during selected events in August 2010.