‘I hate perfume.
Perfume is too often an ethereal corset trapping everyone in the same unnatural shape
A lazy and inelegant concession to fashionable ego
Too often a substitute for true allure and style
An opaque shell concealing everything – revealing nothing
A childish masque hiding the timid and unimaginative
An arrogant slap in the face from across the room
People who smell like everyone else disgust me‘
An excerpt of the CB Manifesto – Originally Written 1992 – Copy-written & Revised 2004.
This inspires me – because it is not a problem specifically of perfume, but of inelegance in every single part of our business. It is the widely spread laziness to go for something more subtile, more detailed and more balanced. To seek for stories which are in balance with our surroundings and go for something worth living for. Every moment I see people like Christopher Brosius starting businesses like CB – I Hate Perfume, I get a but more confident that we really can change the world around us into something more elegant and more balanced.