“What art does — maybe what it does most completely — is tell us, make us feel that what we think we know, we don’t. There are whole worlds around us that we’ve never glimpsed.” Greil Marcus — Tuesday August 5th — —

The idea is to die young as late as possible. — Ashley Montagu — Tuesday August 5th — —

I love listening. It is one of the only spaces where you can be still and moved at the same time. — Nayyirah Waheed — Tuesday August 5th — —

Haydenshapes x Alexander Wang

We love this amazing collaboration between Alexander Wang and Australian Haydenshapes to outfit the latest Soho flagship store’s Cage installation. The project features five marble print surfboards, exclusively created by the leading Australian surfboard brand Haydenshapes for this installation. The insanely beautiful marble boards, being also a typical element within Wang’s aesthetic, are suspended from the cage wall, while a monolithic, large black wave sculpted from black sand looms occupies the other area of the space. We just can’t keep our eyes of the tremendous boards and their graphic patterns, photographs of unique marble slabs developed by Haydenshapes founder Hayden Cox and Wang himself, which were digitally printed onto silk, then onto the award winning ‘Hypto Krypto’ boards; to create one of a kind visual art pieces of exquisite beauty.

The installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity.

At the age of 15 Hayden Cox shaped his first string of surfboards from his parent’s backyard for himself, school friends and a few local surfers. Slapped on the top right of each craft, was an ill-formed HS symbol that was soon defined into a well-rounded Haydenshapes logo, thus a brand was created. With boards now stocked in over 72 countries, Hayden who was recently compared to a “hip quantum physicist,” by the American Surfing Magazine, recently opened a second Custom Manufacturing operation and Office in Los Angles, California, after his first, which is located on the Northern Beaches of Sydney, Australia.

A modern craftsman, Inspired by art, design, aesthetics and technical innovation, Haydenshapes’ detailed construction of each individual craft has garnered a worldwide following from the elite level to the everyday surfer. Recently, Haydenshapes best selling model ‘Hypto Krypto’ was named ‘Surfboard of the Year 2014’ at the Australian Surf Industry Awards.

For more information on Haydenshapes see here.

For Alexander Wang’s inspirational Cage installations see here.