We’ve been fans of Tyler Brûlé’s Monocle and everything they put out since its foundation in 2007. The next highly promising product, which will be released next month and published by another inspirational company, Gestalten, is ‘The Monocle Guide to Good Business’; a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. A book made to be used, like writing in its margins and leaving dog-ears in your favorite pages. No management speak or self-help miracles for untold riches. Rather, this is a guide championing doing things well: from how you run the show to minor details like which pens to buy. The 300-page book features great photography and illustrations. It’s a handbook for those who want to make a company that will last; the ultimate reference for doing a job you love, by the people who are doing one hell of a job for quite some time now.
The Monocle Guide to Good Business is also a picture-rich journey for anyone who runs a company, wants to run a company, or wishes their boss had some new ideas. It will even tell you why you need an office dog.
After many years of consistently producing one of the more interesting monthly publications out there among many other things, it was a natural step for the magazine’s team to create ‘The Monocle Guide to Good Business’. As the guide is not a traditional business book, but rather gives advice on how to go from clever fledgling idea to success story and introduces people with inspiring stories; with the high quality of products Monocle puts out, they seem to have to perfect fit to share some valuable insights what works best. At this point Monocle delivers an unique global briefing on global affairs, business, culture and design. Alongside the magazine, Monocle has created a 24-hour radio station, a film-rich website, retail ventures around the globe, and cafés in Tokyo and London, with very likely more to come in the future.
For more information and to (pre)order the book see here.