This Monday we were invited by Christopher Bastin, head designer of Gant office is located in Nacka Strand, a lovely part of Stockholm near the Baltic Sea. Caught by its wintery atmosphere we saw a glimpse of the new Gant Rugger collection. The main inspiration of the 2011 designs was a 1960’s Rode Island School of Design year book that Christopher bought online for only a few euro’s.
The entire collection is an oath to the days that Gant was the most popular shirt company of the USA. Christopher shared some remarkable anecdotes with us like the fact that Gant was the founder of the ‘ on the back of classic sports shirts. Or the ‘Fag Tag’ as athletes liked to call it back in the days.