This year, British footwear brand Kickers celebrate the 40th anniversary of their legendary Kick Hi boot. Since 1975, its iconic silhouette has graced the feet of many of the world’s leading musicians and style sub-cultures. From the days of the Manchester Hacienda and the London rave scene to collaborations with some of the UK’s leading design talent, the Kick Hi has left a cultural footprint across the last four decades – and continues to do so until this day. To celebrate the jubilee of its classic, Kickers has teamed up with David Hellqvist and Document Studios to produce ‘Forty’, a retrospective publication that traces the historical and aesthetic legacy of the Kick Hi boot, which was launched in London two weeks ago.
Designed by Hellqvist’s creative partner, Mark Thompson, the elegant publication features interviews with stylist Simon Foxton, a collaborator and wearer of the brand; a contextualization of the Kick Hi’s denim roots by writer Dean Mayo Davies; the sub-cultural impact of the boot by editor Daryoush Haj-Najafi and a selection of new editorial that celebrates the contemporary wearability of the Kick Hi – including the new anniversary denim model, in homage to the brand’s heritage and history.
The collaboration with Document Studios presents a unique opportunity for a third party retrospective of the Kick Hi from their unique experiences within the fashion industry. Proud of their past and equally ambitious for their future, Kickers’ Kick Hi boot shows no sign of slowing down. ‘Forty’ is testament to that.
London-based Document Studio is a creative publisher all about storytelling, creating brand and product stories through unique editorial content, art direction and design. Set up by publisher and editorial director David Hellqvist – who amongst other things works as Port Magazine’s Fashion Features Editor and Avaunt Magazine’s Fashion Director – as a collaborative project with creative director and designer Mark Thompson, Document has three main objectives: to inspire, educate and create desire. Other clients include Timberland and London Collections Men, amongst others.
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