During the last New York fashion week EPONYMOVS by HVRMINN, the brand of Keving Wang and tailor Minn Hur who’s best known for his bespoke work, had its debut live presentation revealing sixteen Ready-to-Wear tailored looks. The collection is the third collection of the EPONYMOVS line, but the first two were presented online solely. The balanced collection consisted of strong individual looks with the beautiful navy double-breasted blazer paired with white trousers as one of our favorites. Hur’s work stands for classic formality opened up to a focused approach to traditional menswear, combined with subtle western influences. From blazers chicly belted at the waist to structured overcoats and three-piece suits, the EPONYMOVS by HVRMINN collection delivers class and sophistication with the familiar 1920’s Jazz aesthetic also to be found in the bespoke work by HVRMINN, but now available off the rack.
After graduating from the Parsons school of design in New York City, the brand HVRMINN was founded by Minn Hur with partner Kevin Wang as the brand director. The sartorial made-to-measure line was named directly after the tailor with Korean heritage, as in Korea they use the opposite approach to name sequencing which makes it Hur Minn, with the ‘V’ in the name as a nod to classicism. All garments for the line are produced in the Brooklyn workshop of Martin Greenfield, who’s company Martin Greenfield Clothiers among other things is responsible for the costumes of the HBO series Boardwalk Empire, making it the perfect environment for Hur’s vision.
After two years, Hur and Wang expanded their brand by adding the ready-to-wear label which was named EPONYMOVS by HVRMINN for the Autumn/Winter 2013 season. Beside managing the made-to-measure clientele and the ready-to-wear line, Hur is also the creative director of the military-inspired outerwear line VIETTO NYC. Except for his tailoring work Minn Hur also has made quite a name for himself on- and offline by his personal sartorial preferences, making him a very strong ambassador of his own work.
In a conversation with TSBMen, Hur states on the key inspiration in all of his work:
I’ve always romanticized the Jazz Age era, when suits were everyday wear. There was no concept of ‘casual attire’ with jeans.
“I prefer 1920s and 1930s American menswear above all. Everyone wore tailored garments; a three-piece suit with a fedora and a walking cane, stuff like that. My collections are more about reviving the true American classics and highlighting the elegance of man, rather than dandy-ness.”
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