Although there are very little unlikely combinations of brands left in this postmodern collaboration-, and brand-crazy period we live in; this capsule collection featuring the most famous of all Walt Disney’s creatures, in forms one hardly sees it, created by Danish label Wood Wood, thoroughly fascinates us. Seeing the original black and white Mickey Mouse in these surrealistic forms, as if he’s depicted while visiting a house of mirrors, gives a whole new image to Disney’s price mouse, almost like it reveals the craziness that lays behind his everyday, ever-friendly persona we usually see him in. The capsule collection will be launched next Monday, the 20th of October, in Parisian Colette, after which a select group of retailers worldwide will bring you this sharp contemporary streetwear collection boasting the twisted Mickeys two week later.
For both men and women all-over printed shirts, printed T-shirts and sweatshirts make up the core of the mainly black, white and navy collection. For women the collection also features sophisticated double layer dresses and skirts, as well as mono- chrome embossed sweatshirts. For men a woolen knit bomber and intarsia knitted sweaters are amongst the highlights. The collection is rounded off with classic baseball caps, woolen beanies and tote bags.
Brian SS Jensen, head of design at Wood Wood, on how the remarkable collaboration came about in an interesting conversation with i-D:
Our unofficial slogan is ‘Not To Be Trusted’. About a year ago we sat down with a Disney representative and talked about doing some kind of project together, from there it developed quite organically. I’m sure there were some discussions internally at Disney, but from our side it was quite an easy process.
And on being able to use one of the most iconic images of our times:
Mickey Mouse is perhaps the most recognisable character in the world, and it was an incredible opportunity to work with a cultural icon of that scale. And also just a lot of fun, really. To experiment with Mickey’s recognisability and to achieve an element of movement, I did all the imagery on a photocopier and I never knew exactly what would come out of the machine. Mickey felt quite alive in the copy room.
The D&W.W. collection will pre-release exclusively in Colette in Paris on October 20th before launching in selected retailers worldwide including Liberty (UK), Mytheresa (Germany), SPRMKT (The Netherlands), Goodhood (UK) and all Wood Wood stores November 3rd 2014.
Photography by Sacha Maric.
The collection will be available for pre-orders October 27th here.