Everything starts with an idea. In our case sometimes thought over too long (Chris) and sometimes done with impetus (Joachim). But when we meet in the middle, we are just about moving at the right speed for both of our liking, all of the time. We knew that for a while now, so this comes as a no brainer - for us at least. As mentioned early this year, some major changes were upon us, and here we are. We are "officially" launching our creative brand consultancy Another Everything. [ Continue reading ]

Shots from the road by Joachim taken in the Greater Los Angeles area while shooting the Atelier Munro Spring/Summer 2024 Signature Collection with Wendy and Lenny in January of 2024, which officially launched last week. The location for the shoot was a most elegant work by American architect Michael Sant, sitting atop the Santa Monica Mountains. The glass-box building is a short 45-minute drive from Venice that can host up to 8 people, 4 in the main house and 4 in the annex beside it. We made this same drive daily out to the canyonside in Topanga, California for our 2-day shoot, photographing around every corner in and outside of the impressive property for the campaign, and everything else while being on the road. [ Continue reading ]

When we travelled to Pitti Uomo 105, in January of 2024, we once again asked photographer Keng Perreira to capture the style on the street. See here our personal favorites, which were partly published by the Dutch magazine ModMod in their issue #5. [ Continue reading ]

In Wim Wenders’ extraordinary 2023 film Perfect Days the viewer witnesses the life of a Tokio public toilet cleaner portrayed by an excellent Kōji Yakusho. In the entire film the character is questioned only once about his job by his estranged sister. Not with disrespect for the profession, but rather suggesting that in another life his interests were completely elsewhere. But what at that point the viewer knows, but she doesn't, is that his heavily routined life interweaves those interests with doing his job. Everything the character does is done with the same dedication and respect. His routines offer a pretty effective guideline through the chaos, while in the dedication behind his actions lays the purpose to give it all some meaning. A centered life, clearly rooted in the Japanese tradition. Giving us some new perspectives on what knew all along. [ Continue reading ]

Wrapping up another year with our annual Another Playlists and Another Gift Guide. With all the things we (would) love to buy and all new music we love to listen. [ Continue reading ]

Shots from the road by Joachim taken in the summer months of 2023, shooting Atelier Munro campaigns with Mounir, Milan, Paul and Colin featuring NHL players Andrew Mangiapane and Mark Giordano, the Fall/Winter 2023 Signature Collection, art historian Paul Rem, the Wedding 2024 collection and finally a story with artist Mike Dings to present our collaboration with Calgary institution Smithbilt Hats. Moving all over the globe from Calgary, to Toronto and Niagara-on-the-Lake, to Hilversum, Haarlem and Amsterdam, the island of Terschelling and finally back to the capital of Alberta, where we also celebrated the opening of a new Atelier Munro flagship store - all campaigns are now live. [ Continue reading ]

We are very proud to present Dead Cowboy by Mike Dings, the first project released under the sublabel of our Together& sideproject. The 88-page unbound A3 publication comprises of the complete collection of works on paper portraying deceased cowboys (2019) by the Dutch artist with a profound love for Spaghetti Westerns. It highlights the sensible strokes of Dings' pencils, showing lonely yet brutally honest scenes of anonymous cowboy figures captured during the dying moments before no one will remember them, again. We asked Dutch writer and poet Bram Schweckhorst to write the accompanying short-short story that forms the introduction of the magazine. [ Continue reading ]