Nicole Hogerzeil, the owner of the beautiful Berlin-based stores Schwarzhogerzeil I and II recently succeeded in her quest to find a larger space to combine both her stores, which she found in a beautiful premises on the Torstrasse 173 in the North of the city. The layout of the incredible 150 m² space, which opened officially last week, was once again conceived by the interior designer Sylvester Koziolek. Koziolek has continued the interior concept of the first two stores and combined 1940s Parisian charm – inspired by the work of Jean Prouvé, Le Corbusier and Charlotte Perriand – with modern elements such as neon lighting and unique objects. The aim was to create an inspiring environment for customers in which Nicole Hogerzeil can present her labels, accessories and the other things she loves in all their splendour. Whenever in Berlin, make sure to visit the inspirational retail space of Hogerzeil.
Nicole Hogerzeil on her beautiful new combined store:
Over the years I have reached my limits in terms of space and have realised that I need more room to present my favourite labels appropriately. I will take the best from both stores, established labels like Perret Schaad, Common Projects or Carven and also have space for new labels such as Marni or Dries von Noten.
In keeping with the individual and elegant assortment assembled by Holgerzeil, Sylvester Koziolek designed all the furniture specifically for the new space. The attention to detail can be seen in the ‘Prouvé stool’, which Koziolek has combined with the rounded leg elements from Charlotte Perriand. The dominating colours are the various dark blue tones that are echoed in the walls and the furniture – a reminiscence of Nicole’s first boutique. Koziolek’s 14 meter long wall collage, the curved lamps inspired by Royère and art by Johannes Albers provide new focal points.
Some of the labels one finds in the beautiful store are: Ball Pagès, Carven, Cedric Charlier, Common Projects, Felicious, Valentine Gauthier, Maria Candida Gentile, K.Jacques, Isabel Marant, Marni, Dries van Noten, amongst others.
Make sure to visit Schwarzhogerzeil on the Torstrasse 173 in Berlin.
For more information see here.