Paper is all about texture, and that texture becomes more and more important since the alternative of e-paper doesn’t have any texture or any emotion in its material. That’s why it is so important for graphic designers to have sample collections, books and magazines – all to see how paper really feels and if the emotion fits within their design.
My favorite paper supplier GF Smith is completely aware of that and just launched its new and beautiful designed Paper Selector. A box with all the different paper samples, textures and colors in one. For me as a graphic designer a true paper heaven! It is good to see that in these tough times for the paper industry they still dare to take the risk and make these beautiful packages!