Functional Luxury for the 21st Century
Amsterdam-based luxury travel bag brand Travelteq is one of those brands we have had a very close relationship with for the last half decade, both online in our writings as in the real world. Following a string of shared projects – like visiting the Travelteq factory in 2011 – we are very proud to present the latest and largest collaboration in which we worked together to redefine the strategy, rebuild the brand and restyle the complete identity. In the new vision for Travelteq a direct-to-consumer model is introduced. Key in this new ecosystem is the cutting out of the middlemen, through which Travelteq is able to eliminate high markups – passing the savings to the customers, offering highest quality handcrafted Italian bags and accessories at a revolutionary price point. In line with this new direction an updated aesthetic for the communication of the brand Travelteq was created and introduced in all its different elements on the newly launched website.
Founder of Travelteq Michiel van Ogtrop explains why Travelteq is traveling in this new direction:
At a certain point we were forced to up our prices towards the €1000 + price range of other luxury brands. It didn’t feel right and was not why we started our business. We’re dedicated to offering exceptional value for money and believe selling directly to consumers is the future of retail. Therefore we’ve cut out the traditional distributors and retailers and pass the savings to our customers. In this way we can offer the highest quality travel bags and accessories at a fraction of the price of other luxury travel brands. Moreover, we’re closer to our costumers than ever.
Despite the new structure that lays behind the brand and the face given to it, the core of Travelteq remains the same with all products being designed in-house. Each product is handmade in Tuscany using the finest materials like vegetable tanned Florentine Vachetta leather. To meet the demands of the tech-savvy traveler the bags and accessories feature lots of smart details. Like functional compartments for gadgets and the highest quality water resistant nylon lining to protect them. Making life on the move easier, more comfortable and a little more beautiful.
The first addition to the collection – coinciding with the new direction – is the Double Briefcase collection. The new bag is designed to be by your side all day, everyday and the perfect companion on a 24 hour city trip. To meet the demands of the modern (wo)man on the move we’ve added lots and lots of smart details like a big compartment for an extra set of clothes and waterproof Limonta nylon lining. It comes in The Original series with Navy, Green and Orange nylon. Also offered in the exclusive All Leather series in Fox, Brown and Navy leather.
Step into the all new Travelteq universe here.